Long before the proliferation

Long before the proliferation of chief you name it officers, companies and individuals came up with creative titles, some serious and some irreverent, as a way to distinguish their roles and to send a message to their constituencies. In the 1980s, Guy Kawasaki called himself chief evangelist at Apple Computer a title that seemed rather quirky at the time, but would hardly raise an eyebrow today. On the Yahoo website, co founders Jerry Yang and David Filo are listed as chief yahoos, along with a CEO, CFO, chief sales officer, chief strategy officer, chief accounting officer, chief communications officer, chief data officer and people yahoo.

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The label for La Moneda Malbec Reserva 2015 from Chile looks like nothing special, until you notice the small decal on the side touting 95 points and a platinum medal from Decanter magazine. Even if you don’t know that Decanter is Britain’s leading wine journal, 95 points is an impressive score for any wine, especially a cheap one. Last June, when it won best single variety red costing under 15 pounds (about $18.75) in Decanter’s annual World Wine Awards, consumer demand crashed the website of Asda supermarkets, La Moneda’s exclusive retail outlet.

McConaughey, in one of his lesser periods, already made a film called “Fool’s Gold,” a misbegotten romantic comedy with Kate Hudson. He has since left those days behind him, but cheap jerseys “Gold” proves that for even the reborn McConaughey, there are limits. So instead of seeing “Gold,” go back and watch his cocaine wholesae nfl jerseys sniffing, chest thumping scene in “The Wolf of Wall Street.” Now that was pure 24 karat stuff..

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