In little time, Thunderbird became one of Gallo most popular
In little time, Thunderbird became one of Gallo most popular products. A radio jingle for the wine quickly became a hit: the word? /Thunderbird/ How’s it sold?/ Good and cold/What’s the jive?/ Bird’s alive/ What’s the price?/ Thirty twice. In one of Gallo proudest moments, he recalled driving through a tough, inner city neighbourhood and rolling down his window to ...
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